HAVAIANAS

to express its new global positioning beyond traditional campaigns, havaianas launched respiro — a bilingual book available in both print and digital formats. combining essays, reflections and practical tools for slower, more mindful living, the project embodied the essence of “slow down, go havaianas”. it extended the brand’s narrative into culture, strengthening emotional bonds with audiences seeking simplicity and balance.

challenge
to present the brand’s new global positioning beyond ads, through inspiring, relevant and emotional content.

solution
we created respiro, a bilingual book (print & digital) with essays, insights and practical tools for slower living.

impact
the project cemented “slow down, go havaianas”, building emotional resonance with audiences seeking balance.

TSH STUDIO 2014 — ∞

ABOUT, EMAIL, INSTA

TSH STUDIO
2014 — ∞